Surrey Annual Environment Extravaganza Assignment

Surrey Annual Environment Extravaganza - Assignment Example The exposure to environmental crafts, extensive displays to create the awareness, to learn the vital lessons of gardening with the help of Surrey urban farmer's market and also to plant some of the native trees in the park are the prime attractions at the venue. Another major aspect being highlighted is the opportunity for the community groups to become an active participant in this programme with out any financial commitment. The environmental leadership programmes invites the interested community groups, organizations and even volunteers to join together to conduct inspirational and educational events with focus as the nature. Even the school groups have exclusive sessions where certain key programmes like fishing, understanding wildlife habits and habitats, and marine exploration are separately provided. Certainly this event would deliver much beyond the entertainment and enjoyment it ensures to all it visitors. This event would also help to create a small interest on environmenta l protection in the minds of every one especially the young ones who are considered as the drivers of tomorrow. Extensive research has been undertaken to assess the effect of trade fairs and also various trade initiatives to create a consciousness among consumers. The studies have also tried to evaluate the customer satisfaction levels and the utility of becoming more aware during the purchasing process. Though the literature available on the impact of environmental trade fairs might be very limited the experience gained from the research undertaken on the other sectors could be utilized to evaluate the Annual Surrey Environmental Extravaganza. One of the major issues that need to be understood is the consumer satisfaction of such international events. These type of events are arranged as a regular annual event and the proper response from the customers or visits to the trade shows cannot be ignored. Large number of studies have already been undertaken to evaluate the consumer satisfaction or dissatisfaction from such staging of services. It is said that the consumer satisfaction is a relativ e judgment that gives the consideration of quality and benefit through the process of purchase and the cost that customers have to bear in acquiring the benefit (Howard and Sheth, 1969). This could also give vital idea on the level of services being offered , quality and price of product. The consumer satisfaction is said to have different dimensions like common characteristics as well as factors of differences. The differences in the dimensions refers to an affective component in a transaction that the customer experiences only after any product or services have been purchased. The analysis of market scenario in United Kingdom show that significant rise is observed in the sale of fair trade products. The effort is also continuous being taken to understand the prime drivers in this initiative which strongly advocates the concept of ethical consumerism (Nicolls, 2002). Thus it has become necessary to evolve an ethical mix strategy to keep the market growth as well as the ethical component in the consumerist behavior at an